Just Wright – Baker’s Footwear

Film: JUST WRIGHT

Studio: FOX SEARCHLIGHT

Retail Partner: BAKERS FOOTWEAR

Campaign Detail: All 225 Bakers stores participated in a promotion where the Fit was Just Wright. Stores displayed free standing posters, counter cards, and Sweepstakes entry boxes. Consumers entered for prizes which included a Bakers Shopping spree. Promotion included a strong radio campaign, screening program, and online program.

The Hills – MTV

DVD: THE HILLS

Studio: MTV

Retail Partner: WET SEAL

Campaign Detail: All 330 Wet Seal stores participated in the sweepstakes “Live like a Star in The Hills.” Consumers entered in stores and on Wet Seal’s website. The winners flew to Hollywood and stayed on Sunset Strip, enjoyed make-overs with Hollywood hair and make-up stylists, and received a $500 shopping spree from Wet Seal. Point of Sale materials included: window clings, counter cards, and posters were displayed in fitting rooms.

RV- Camping World

Film: RV

Studio: COLUMBIA PICTURES

Retail Partner: CAMPING WORLD

Campaign Detail: The RV used in the filming of the movie toured dozens of Camping World locations across the country as well as other popular locations to generate publicity for the film. Consumers entered for their chance to win their own 2 week RV vacation.

Benchwarmers – Circle K

Film: BENCHWARMERS

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Consumers who visited Circle K stores were treated to “The Triple Play Sweepstakes” …a special bundled offer of a Hot Dog, Soda, and Sunflower Seeds for $2.99. They allso had a chance to win a private screening for an entire little league team. Sweepstakes was conducted through a TEXT format – Consumers entered by sending a text message using their cell phones.