Just Wright – Baker’s Footwear

Film: JUST WRIGHT

Studio: FOX SEARCHLIGHT

Retail Partner: BAKERS FOOTWEAR

Campaign Detail: All 225 Bakers stores participated in a promotion where the Fit was Just Wright. Stores displayed free standing posters, counter cards, and Sweepstakes entry boxes. Consumers entered for prizes which included a Bakers Shopping spree. Promotion included a strong radio campaign, screening program, and online program.