Hillary Duff – Ulta

Album/Artist: HILARY DUFF

Label: HOLLYWOOD RECORDS

Retail Partner: ULTA

Campaign Detail: Promotion helped launch Hilary Duff’s new album by partnering with Ulta. Ulta carries Hilary’s “With Love” fragrance, which helped create the ultimate tie-in. Consumers who visited Ulta salons and stores entered to win a trip to a Hilary Duff concert along with a meet and greet. Point of sale materials were displayed in store, which included fragrance end cap posters and handouts at the cash wrap. The sweepstakes was activated through a TXT campaign – consumers sent text to a specified number to enter. They then received a text confirmation and information about Hilary’s new album.