Are We There Yet – Amtrak CSK Auto Parts

Film: Are We There Yet

Studio: Revolution Studios

Retail Partner: Amtrak CSK Auto Parts

Program: Catch A Ride To Hollywood

Campaign Detail: Amtrak: 175 Train Stations featured POS materials where consumers could enter to win a trip to Hollywood for a Red Carpet experience. Trains featured the voice of Ice Cube welcoming passengers on board as well as seat back promotional materials. Amtrak also distributed materials and screening passes as part of a community outreach program. Promotion was also featured on CSK Auto: Over 1,100 auto parts stores (Kragen/Schucks/Checkers) featured POS materials for entry and online promotion. Promotion was also featured throughout the month in national ROP ads.

The Clearing – A Diamonds’ Ransom

Film: The Clearing

Studio: Fox Searchlight

Retail Partner: Littman Jewelers & Fred Meyer Jewelers

Program: A Diamonds’ Ransom

Campaign Detail: Over 450 Jewelery Stores are giving consumers a chance to win A Diamonds’ Ransom… over $10,000 in diamonds! Fred Meyers Jewelers and Littman Jewelers are supporting the release of The Clearing, starring Robert Redford.    Stores are displaying custom posters and counter cards and including the promotion in monthly billing statements.    The campaign also includes network radio and local radio promotions on-site at key Jewelry stores in major markets. Consumers can also pick up their complimentary movie passes to see the film at designated store locations.

Captain Morgan – Club Dread

Film: Club Dread

Studio: Fox Searchlight

Partner: Captain Morgan’s Spiced Rum

Program: Club Dread Parties To Die For

Campaign Detail: Captain Morgan and his lovely Morganette’s invaded 150 bars and clubs across America to promote the release of Broken Lizard’s Club Dread. Club-goers received special keys, some of which opened the Captain’s Treasure Chest allowing them to win great Club Dread merchandise like T-shirts, Beach Balls, and Club Dread screening passes. Major market promotions included radio events with stations hosting a special Club Dread contest called “Dreadlocks and Tube Tops.” Guests were provided with props to dress the part and compete as couples to win great prizes like concert tickets.

The Grove – Elf Wonderland

Film: Elf

Studio: New Line Cinema

Retail Partner: The Grove

Program: An Elf Holiday At The Grove

Campaign Detail: The World Famous outdoor mall in Los Angeles, The Grove, has been transformed into an Elf Wonderland for the Holiday Season. Storefronts are decorated with Elf props and costumes while the windows are highlighted with title treatments and snowflakes. Children visiting Santa receive Elf gingerbread cookies and paint their own Elf puzzles. At night, you’ll find Elves dancing down the snowy street passing out Elf candy to visitors. You may spot an Elf hanging from the Trolley and you certainly won’t miss the numerous banners hanging from light-posts.

Saks Fifth Avenue – Le Divorce

Film: Le Divorce

Studio: Fox Searchlight

Retail Partner: Saks Fifth Avenue

Program: A Parisian Paradise

Campaign Detail: Saks Fifth Avenue stores across the country promoted Le Divorce by giving their consumer base the opportunity to win a fabulous trip to Paris, Saks Shopping Sprees, Makeovers and more. Every Saks store featured custom posters and counter card displays in support of the program. The Saks restaurant in New York featured custom table tents on hundreds of tables while the Beverly Hills store featured many unique Le Divorce costume displays in their windows on Wilshire Boulevard. Top Radio Stations in major markets supported the promotion with special on-site appearances, martini parties, and other creative tie-ins.