Surfer Dude and Dudettes hit the beach

Cima sent out an attractive “Dude” and “Dudette” in key markets to promote “Surfer, Dude.” They hit the sand in beach attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the film in popular beach towns. Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September. The street team also handed out Surfer, Dude drop cards. Overall, people loved the promotion and the chance to interact with our Surfer Dudes and Dudettes!

Just Wright – Baker’s Footwear

Film: JUST WRIGHT

Studio: FOX SEARCHLIGHT

Retail Partner: BAKERS FOOTWEAR

Campaign Detail: All 225 Bakers stores participated in a promotion where the Fit was Just Wright. Stores displayed free standing posters, counter cards, and Sweepstakes entry boxes. Consumers entered for prizes which included a Bakers Shopping spree. Promotion included a strong radio campaign, screening program, and online program.

2012 – Circle K

Film: 2012

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Circle K consumers rushed in to purchase their Survival Meal which included a 2012 Collectors Cup. This special priced bundled offer included a soda, hot dog, and chips. Stores displayed custom posters, danglers, and backlit fountain signs. Designated markets also featured on-site radio events.

The StepFather – Journeys

Film: THE STEPFATHER

Studio: SCREEN GEMS

Retail Partner: JOURNEYS

Campaign Detail: Screen Gems partnered with 900 Journeys stores to deliver a highly targeted and viral campaign. Journeys was integrated into a viral video that was viewed my millions of teens. Journeys ran in-store promos on their TV monitors driving consumers to the site .

The Hangover- Drinkin’ Mate

Film: THE HANGOVER

Studio: WARNER BROS

Partner: DRINKIN’ MATE

Campaign Detail: Drinkin’ Mate, a natural vitamin to prevent hangovers, partnered with THE HANGOVER to support the release of the film. Drinkin’ Mate street teams visited popular bars and clubs in top markets engaging consumers and building awareness for THE HANGOVER. Promo teams dressed in THE HANGOVER T-shirts visited popular bars in 50 markets to interact with consumers. Consumers were given sample packages of Drinkin’ Mate and movie merchandise. Radio events in major markets supported the release of the film. Table tents were distributed to the 750+ bars our promo teams visited.

The Hills – MTV

DVD: THE HILLS

Studio: MTV

Retail Partner: WET SEAL

Campaign Detail: All 330 Wet Seal stores participated in the sweepstakes “Live like a Star in The Hills.” Consumers entered in stores and on Wet Seal’s website. The winners flew to Hollywood and stayed on Sunset Strip, enjoyed make-overs with Hollywood hair and make-up stylists, and received a $500 shopping spree from Wet Seal. Point of Sale materials included: window clings, counter cards, and posters were displayed in fitting rooms.

Superbad – Vans Warped Tour

Film: SUPERBAD

Studio: COLUMBIA PICTURES

Partner: VANS WARPED TOUR

Campaign Detail: The cast from Superbad hit the road in their Tour Bus to tour key markets with the popular Warped Tour. Jonah Hill and others introduced bands, signed autographs, and hung out with fans.

Surfer, Dude

Film: SURFER, DUDE

Studio: OVERTURE FILMS

Promotion Detail: Attractive “Dudes” and “Dudettes” hit popular beaches in surf attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the movie in key markets.    Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September 2008. The street team also handed out Surfer, Dude drop cards.

RV- Camping World

Film: RV

Studio: COLUMBIA PICTURES

Retail Partner: CAMPING WORLD

Campaign Detail: The RV used in the filming of the movie toured dozens of Camping World locations across the country as well as other popular locations to generate publicity for the film. Consumers entered for their chance to win their own 2 week RV vacation.

Benchwarmers – Circle K

Film: BENCHWARMERS

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Consumers who visited Circle K stores were treated to “The Triple Play Sweepstakes” …a special bundled offer of a Hot Dog, Soda, and Sunflower Seeds for $2.99. They allso had a chance to win a private screening for an entire little league team. Sweepstakes was conducted through a TEXT format – Consumers entered by sending a text message using their cell phones.