2012 – Circle K

Film: 2012

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Circle K consumers rushed in to purchase their Survival Meal which included a 2012 Collectors Cup. This special priced bundled offer included a soda, hot dog, and chips. Stores displayed custom posters, danglers, and backlit fountain signs. Designated markets also featured on-site radio events.

The StepFather – Journeys

Film: THE STEPFATHER

Studio: SCREEN GEMS

Retail Partner: JOURNEYS

Campaign Detail: Screen Gems partnered with 900 Journeys stores to deliver a highly targeted and viral campaign. Journeys was integrated into a viral video that was viewed my millions of teens. Journeys ran in-store promos on their TV monitors driving consumers to the site .