Swimsuit – Macy’s and Perry Ellis

Book: SWIMSUIT

Publisher: Little Brown

Partners: Macy’s and Perry Ellis

Campaign Detail: Cima secured Perry Ellis as a partner who designed a swimsuit specifically for the cover of best selling author, James Patterson. The suit was then sold exclusively at Macy’s who partnered in a promotion for the launch of the book which included a book signing appearance by James Patterson in Macy’s at Harold’s Square.

Surfer Dude and Dudettes hit the beach

Cima sent out an attractive “Dude” and “Dudette” in key markets to promote “Surfer, Dude.” They hit the sand in beach attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the film in popular beach towns. Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September. The street team also handed out Surfer, Dude drop cards. Overall, people loved the promotion and the chance to interact with our Surfer Dudes and Dudettes!

Hawaiian Tropic Ultimate Beach Party

Cima Entertainment executed an 18 Market national promotion using top Radio Stations to support Hawaiian Tropic’s Ultimate Beach Party promotion. The campaign reached a targeted audience (F12-24) through a collection of unique and powerful local promotions/events designed to feature Hawaiian Tropic… A Beach Dig, Tan Line contest, Sand Sculptures, and more! Consumers won concert tickets, trips to Hawaii, and other related events.

Elvis on Wheels

 

Cima created a highly visible and unique campaign to garner attention from consumers in key “Elvis” markets. This traffic-stopping promotion got people involved and having fun and left them with a story to tell their friends and family. Elvis impersonators hit the streets of Tennessee on their custom Elvis branded Segways – Elvis on wheels! Team Elvis handed out Elvis: The Miniseries Flipbooks to promote the new DVD.

Hillary Duff – Ulta

Album/Artist: HILARY DUFF

Label: HOLLYWOOD RECORDS

Retail Partner: ULTA

Campaign Detail: Promotion helped launch Hilary Duff’s new album by partnering with Ulta. Ulta carries Hilary’s “With Love” fragrance, which helped create the ultimate tie-in. Consumers who visited Ulta salons and stores entered to win a trip to a Hilary Duff concert along with a meet and greet. Point of sale materials were displayed in store, which included fragrance end cap posters and handouts at the cash wrap. The sweepstakes was activated through a TXT campaign – consumers sent text to a specified number to enter. They then received a text confirmation and information about Hilary’s new album.

Superbad – Vans Warped Tour

Film: SUPERBAD

Studio: COLUMBIA PICTURES

Partner: VANS WARPED TOUR

Campaign Detail: The cast from Superbad hit the road in their Tour Bus to tour key markets with the popular Warped Tour. Jonah Hill and others introduced bands, signed autographs, and hung out with fans.

RV- Camping World

Film: RV

Studio: COLUMBIA PICTURES

Retail Partner: CAMPING WORLD

Campaign Detail: The RV used in the filming of the movie toured dozens of Camping World locations across the country as well as other popular locations to generate publicity for the film. Consumers entered for their chance to win their own 2 week RV vacation.

Benchwarmers – Circle K

Film: BENCHWARMERS

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Consumers who visited Circle K stores were treated to “The Triple Play Sweepstakes” …a special bundled offer of a Hot Dog, Soda, and Sunflower Seeds for $2.99. They allso had a chance to win a private screening for an entire little league team. Sweepstakes was conducted through a TEXT format – Consumers entered by sending a text message using their cell phones.

Stealth – CompUSA Good Guys

Film: Stealth

Studio: Revolution Studios

Retail Partner: CompUSA Good Guys

Campaign Detail: CompUSA and Good Guys’ stores featured televisions with a custom branded behind-the-scenes look at the making of Stealth. POS materials enabled consumers to enter to win a “Stealth    Entertainment    Center.” Prerecorded announcements also ran throughout the stores promoting the film, the release date, and the sweepstakes. Stores also distributed other materials and screening passes. Promotion was also featured on each company’s website.

Are We There Yet – Amtrak CSK Auto Parts

Film: Are We There Yet

Studio: Revolution Studios

Retail Partner: Amtrak CSK Auto Parts

Program: Catch A Ride To Hollywood

Campaign Detail: Amtrak: 175 Train Stations featured POS materials where consumers could enter to win a trip to Hollywood for a Red Carpet experience. Trains featured the voice of Ice Cube welcoming passengers on board as well as seat back promotional materials. Amtrak also distributed materials and screening passes as part of a community outreach program. Promotion was also featured on Amtrak.com. CSK Auto: Over 1,100 auto parts stores (Kragen/Schucks/Checkers) featured POS materials for entry and online promotion. Promotion was also featured throughout the month in national ROP ads.