The Hills – MTV

DVD: THE HILLS

Studio: MTV

Retail Partner: WET SEAL

Campaign Detail: All 330 Wet Seal stores participated in the sweepstakes “Live like a Star in The Hills.” Consumers entered in stores and on Wet Seal’s website. The winners flew to Hollywood and stayed on Sunset Strip, enjoyed make-overs with Hollywood hair and make-up stylists, and received a $500 shopping spree from Wet Seal. Point of Sale materials included: window clings, counter cards, and posters were displayed in fitting rooms.