Swimsuit – Macy’s and Perry Ellis

Book: SWIMSUIT

Publisher: Little Brown

Partners: Macy’s and Perry Ellis

Campaign Detail: Cima secured Perry Ellis as a partner who designed a swimsuit specifically for the cover of best selling author, James Patterson. The suit was then sold exclusively at Macy’s who partnered in a promotion for the launch of the book which included a book signing appearance by James Patterson in Macy’s at Harold’s Square.

Surfer Dude and Dudettes hit the beach

Cima sent out an attractive “Dude” and “Dudette” in key markets to promote “Surfer, Dude.” They hit the sand in beach attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the film in popular beach towns. Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September. The street team also handed out Surfer, Dude drop cards. Overall, people loved the promotion and the chance to interact with our Surfer Dudes and Dudettes!

Hawaiian Tropic Ultimate Beach Party

Cima Entertainment executed an 18 Market national promotion using top Radio Stations to support Hawaiian Tropic’s Ultimate Beach Party promotion. The campaign reached a targeted audience (F12-24) through a collection of unique and powerful local promotions/events designed to feature Hawaiian Tropic… A Beach Dig, Tan Line contest, Sand Sculptures, and more! Consumers won concert tickets, trips to Hawaii, and other related events.

Elvis on Wheels

 

Cima created a highly visible and unique campaign to garner attention from consumers in key “Elvis” markets. This traffic-stopping promotion got people involved and having fun and left them with a story to tell their friends and family. Elvis impersonators hit the streets of Tennessee on their custom Elvis branded Segways – Elvis on wheels! Team Elvis handed out Elvis: The Miniseries Flipbooks to promote the new DVD.

2012 – Circle K

Film: 2012

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Circle K consumers rushed in to purchase their Survival Meal which included a 2012 Collectors Cup. This special priced bundled offer included a soda, hot dog, and chips. Stores displayed custom posters, danglers, and backlit fountain signs. Designated markets also featured on-site radio events.

The Hangover- Drinkin’ Mate

Film: THE HANGOVER

Studio: WARNER BROS

Partner: DRINKIN’ MATE

Campaign Detail: Drinkin’ Mate, a natural vitamin to prevent hangovers, partnered with THE HANGOVER to support the release of the film. Drinkin’ Mate street teams visited popular bars and clubs in top markets engaging consumers and building awareness for THE HANGOVER. Promo teams dressed in THE HANGOVER T-shirts visited popular bars in 50 markets to interact with consumers. Consumers were given sample packages of Drinkin’ Mate and movie merchandise. Radio events in major markets supported the release of the film. Table tents were distributed to the 750+ bars our promo teams visited.