Surfer Dude and Dudettes hit the beach

Cima sent out an attractive “Dude” and “Dudette” in key markets to promote “Surfer, Dude.” They hit the sand in beach attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the film in popular beach towns. Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September. The street team also handed out Surfer, Dude drop cards. Overall, people loved the promotion and the chance to interact with our Surfer Dudes and Dudettes!

Hawaiian Tropic Ultimate Beach Party

Cima Entertainment executed an 18 Market national promotion using top Radio Stations to support Hawaiian Tropic’s Ultimate Beach Party promotion. The campaign reached a targeted audience (F12-24) through a collection of unique and powerful local promotions/events designed to feature Hawaiian Tropic… A Beach Dig, Tan Line contest, Sand Sculptures, and more! Consumers won concert tickets, trips to Hawaii, and other related events.

Elvis on Wheels

 

Cima created a highly visible and unique campaign to garner attention from consumers in key “Elvis” markets. This traffic-stopping promotion got people involved and having fun and left them with a story to tell their friends and family. Elvis impersonators hit the streets of Tennessee on their custom Elvis branded Segways – Elvis on wheels! Team Elvis handed out Elvis: The Miniseries Flipbooks to promote the new DVD.