Hillary Duff – Ulta

Album/Artist: HILARY DUFF


Retail Partner: ULTA

Campaign Detail: Promotion helped launch Hilary Duff’s new album by partnering with Ulta. Ulta carries Hilary’s “With Love” fragrance, which helped create the ultimate tie-in. Consumers who visited Ulta salons and stores entered to win a trip to a Hilary Duff concert along with a meet and greet. Point of sale materials were displayed in store, which included fragrance end cap posters and handouts at the cash wrap. The sweepstakes was activated through a TXT campaign – consumers sent text to a specified number to enter. They then received a text confirmation and information about Hilary’s new album.

Superbad – Vans Warped Tour




Campaign Detail: The cast from Superbad hit the road in their Tour Bus to tour key markets with the popular Warped Tour. Jonah Hill and others introduced bands, signed autographs, and hung out with fans.

Surfer, Dude



Promotion Detail: Attractive “Dudes” and “Dudettes” hit popular beaches in surf attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the movie in key markets.    Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September 2008. The street team also handed out Surfer, Dude drop cards.

RV- Camping World

Film: RV


Retail Partner: CAMPING WORLD

Campaign Detail: The RV used in the filming of the movie toured dozens of Camping World locations across the country as well as other popular locations to generate publicity for the film. Consumers entered for their chance to win their own 2 week RV vacation.

Benchwarmers – Circle K



Retail Partner: CIRCLE K

Campaign Detail: Consumers who visited Circle K stores were treated to “The Triple Play Sweepstakes” …a special bundled offer of a Hot Dog, Soda, and Sunflower Seeds for $2.99. They allso had a chance to win a private screening for an entire little league team. Sweepstakes was conducted through a TEXT format – Consumers entered by sending a text message using their cell phones.

Stealth – CompUSA Good Guys

Film: Stealth

Studio: Revolution Studios

Retail Partner: CompUSA Good Guys

Campaign Detail: CompUSA and Good Guys’ stores featured televisions with a custom branded behind-the-scenes look at the making of Stealth. POS materials enabled consumers to enter to win a “Stealth    Entertainment    Center.” Prerecorded announcements also ran throughout the stores promoting the film, the release date, and the sweepstakes. Stores also distributed other materials and screening passes. Promotion was also featured on each company’s website.

Are We There Yet – Amtrak CSK Auto Parts

Film: Are We There Yet

Studio: Revolution Studios

Retail Partner: Amtrak CSK Auto Parts

Program: Catch A Ride To Hollywood

Campaign Detail: Amtrak: 175 Train Stations featured POS materials where consumers could enter to win a trip to Hollywood for a Red Carpet experience. Trains featured the voice of Ice Cube welcoming passengers on board as well as seat back promotional materials. Amtrak also distributed materials and screening passes as part of a community outreach program. Promotion was also featured on Amtrak.com. CSK Auto: Over 1,100 auto parts stores (Kragen/Schucks/Checkers) featured POS materials for entry and online promotion. Promotion was also featured throughout the month in national ROP ads.

Sideways – Whole Foods Market Vinalia Urbana

Film: Sideways

Studio: Fox Searchlight

Retail Partner: Whole Foods Market Vinalia Urbana

Program: Wine, Dine & Unwind

Campaign Detail: Over 125 Specialty Grocers stores are giving consumers a chance to win “The Wine, Dine, & Unwind Getaway” … a Romantic vacation to California’s Wine Region! Whole Foods Market is supporting the release of Sideways. Their Wine Departments are displaying custom counter cards and distributing screening passes to their customers. Network radio and local radio promotions are delivering the  Sideways promotional message. In addition, Vinalia-Urbana are hosting wine tastings following screenings in the top 25 U.S markets. The tastings are being marketed to over to their membership of over 50,000 young adults as well as Food and Wine industry press!

The Clearing – A Diamonds’ Ransom

Film: The Clearing

Studio: Fox Searchlight

Retail Partner: Littman Jewelers & Fred Meyer Jewelers

Program: A Diamonds’ Ransom

Campaign Detail: Over 450 Jewelery Stores are giving consumers a chance to win A Diamonds’ Ransom… over $10,000 in diamonds! Fred Meyers Jewelers and Littman Jewelers are supporting the release of The Clearing, starring Robert Redford.    Stores are displaying custom posters and counter cards and including the promotion in monthly billing statements.    The campaign also includes network radio and local radio promotions on-site at key Jewelry stores in major markets. Consumers can also pick up their complimentary movie passes to see the film at designated store locations.

Kmart – Lincoln Navigator

Film: Johnson Family Vacation

Studio: Fox Searchlight

Partners: Kmart and Lincoln Navigator

Program: Giveaway and Getaway with Lincoln Navigator

Campaign Detail: Kmart stores across America gave consumers the opportunity to win a new Lincoln Navigator (the vehicle used in the film) and a Family Vacation to the U.S. destination of their choice. Kmart stores featured in-store posters, counter cards, shelf strips, and the movie trailer ran on televisions in the electronics department. Entry was available in store and online at Kmart.com. Additionally, major market promotions included large parking lot events with radio stations hosting a special family Karaoke contest where winners received trips with air and hotel, Kmart gift cards, and more.