The Hangover- Drinkin’ Mate

Film: THE HANGOVER

Studio: WARNER BROS

Partner: DRINKIN’ MATE

Campaign Detail: Drinkin’ Mate, a natural vitamin to prevent hangovers, partnered with THE HANGOVER to support the release of the film. Drinkin’ Mate street teams visited popular bars and clubs in top markets engaging consumers and building awareness for THE HANGOVER. Promo teams dressed in THE HANGOVER T-shirts visited popular bars in 50 markets to interact with consumers. Consumers were given sample packages of Drinkin’ Mate and movie merchandise. Radio events in major markets supported the release of the film. Table tents were distributed to the 750+ bars our promo teams visited.