Surfer, Dude

Film: SURFER, DUDE

Studio: OVERTURE FILMS

Promotion Detail: Attractive “Dudes” and “Dudettes” hit popular beaches in surf attire that included a “Surfer, Dude” branded towel and an inflatable surfboard to create buzz for the movie in key markets.    Our duo encouraged people to have their picture taken (girls posed with our Dude and guys posed with our Dudette.) The digital photograph was sent via MMS TXT to the user’s phone with a frame: Surfer, Dude – In Theaters September 2008. The street team also handed out Surfer, Dude drop cards.