Hawaiian Tropic Ultimate Beach Party

Cima Entertainment executed an 18 Market national promotion using top Radio Stations to support Hawaiian Tropic’s Ultimate Beach Party promotion. The campaign reached a targeted audience (F12-24) through a collection of unique and powerful local promotions/events designed to feature Hawaiian Tropic… A Beach Dig, Tan Line contest, Sand Sculptures, and more! Consumers won concert tickets, trips to Hawaii, and other related events.