Benchwarmers – Circle K

Film: BENCHWARMERS

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Consumers who visited Circle K stores were treated to “The Triple Play Sweepstakes” …a special bundled offer of a Hot Dog, Soda, and Sunflower Seeds for $2.99. They allso had a chance to win a private screening for an entire little league team. Sweepstakes was conducted through a TEXT format – Consumers entered by sending a text message using their cell phones.