2012 – Circle K

Film: 2012

Studio: COLUMBIA PICTURES

Retail Partner: CIRCLE K

Campaign Detail: Circle K consumers rushed in to purchase their Survival Meal which included a 2012 Collectors Cup. This special priced bundled offer included a soda, hot dog, and chips. Stores displayed custom posters, danglers, and backlit fountain signs. Designated markets also featured on-site radio events.